Hashtag Dictionary

Unfair Fashion’s sustainability hashtags help to navigate the complex field of sustainability by giving an overview of how designers, experts and companies in the fashion industry work with sustainability.

This dictionary provides a definition for each of the hashtags that are used throughout Unfair Fashion’s website. Here you can find descriptions of various production methods, business models, assessment methods and other relevant factors. The dictionary is being updated over time.


#LocalProduction The product is produced locally in the Nordic countries. This can be material or production or both.

#Collaboration The brand works in close collaboration with the supplier

#SocialEconomy The product is made in a socially economic company

#FairLabour Processes comply with the UN Global Compact. Workers are payed a living wage, their right to organize is respected, no forced labour, facilities are safe etc.

#NoChildLabour There is a garantied no child labour in the process of making the product

#Certified The product, material or supplier is certified with e.g. GOTS, Fair Trade, Eko Tex etc.

#TraditionalSkills The production makes use of, supports and protects traditional skills on the country it is being produced

#Organic Materials are organic but not necessarily certified. Materials in this category are natural, e.g cotton, leather, silk, wool, bamboo, leather etc.

#LowEnvironmentalImpact Producing the material causes very little impact on the environment

#NonToxic The material does not contain or has been made using toxics

#VegetableTanned Tanning leather is commonly a toxic process. Using vegetable tanned leather is a much better alternative both for people and for the environment.

#Upcycled The product is made from recycled fabrics, e.g. second hand garments, factory left overs and cut-offs etc.

#RecycledMaterial The product is made from recycled materials, e.g. recycled polyester, cotton or other chemically or mechanically recycled materials

#SlowFashion Slow fashion celebrated personal style, promotes conscious consumption, values quality and encourages users to slow down

#EmotionalDesign Products are designed to promote an emotional attachment between the user and the product, in order to create longlasting relationships

#ZeroWaste In the design phase all textile waste has been eliminated completely

#MinimalWaste The product has been designed in a way so that textile waste from the product is minimised

#MultiFunctional The product can be used in multible ways and has several functions

#CircularValueChain The product is biodegradable or developed to be taken apart so materials can be reused

#LifeCycleAssessment The product has been valued through life cycle assessment when developing the design, in order to minimize the negative impact of the product.

#MonoMaterial Materials made of only one type of fibre so that it is easy to recycle into new fabric.